If you've been following the art world lately, you might be familiar with the name Zhu Chenwei. Born in 2000, his work can be seen at the Taipei Contemporary Art Fair and ART TAIPEI. He's a highly talked-about Gen Z artist in recent years, and this time, the sportswear brand YUYU... ACTIVE collaborates for the first time with emerging artists from 333 Gallery.Zhu Chenwei (ZHU CHEN WEI) launches a new collaboration series "YUniwonderland", bringing a touch of fashionable, fun and artistic flair to clothing and home decor!
Fashionable women who enjoy sports are certainly familiar with YUYU ACTIVE, a brand created by Bonnie Yu. Combining leisure, sports and fashion, YUYU ACTIVE brings stylish and well-designed sportswear to modern women, allowing them to wear it directly from the gym to their daily lives. This time, YUYU ACTIVE has teamed up with emerging artist Zhu Chenwei to launch a collaborative series, incorporating Zhu Chenwei's vibrant colors and childlike painting style into clothing and lifestyle accessories.
The three-way collaboration series "YUniwonderland" uses "Universe and Wonderland" as its core concept, creating a trendy and fantastical universe for every fashion enthusiast. It cleverly uses the paintings of artist Zhu Chenwei to contrast the chaotic and complex world with childlike portrait graffiti, prompting a re-examination of one's original intentions and possessions. This is then incorporated into YUYU's best-selling sportswear and casual items, such as long-sleeved hoodies, oversized knit dresses, and graffiti T-shirts. The most noteworthy addition is the first-ever crossover into home decor, launching the artist's most representative portrait graffiti pillows and blankets, perfectly integrating art into our lives.
Source: POPBEE