October is International Breast Cancer Awareness Month, a time to remind women worldwide to take care of themselves and prioritize their health. In Taiwan, breast cancer has become the leading cause of cancer incidence among women, and its mortality rate is also increasing year by year. More importantly, with changes in modern women's lifestyles, breast cancer is no longer exclusive to middle-aged and elderly women; the age of onset is trending younger. However, young women are also most likely to neglect their health due to their focus on work and family. This is the significance of "Pink October." This year, YUYU ACTIVE has also joined in, inviting women to participate in the "Pink Mission," emphasizing that early detection and treatment begin with basic self-examination..
A monthly "pink mission": Love yourself and care for your best friend.
YUYU ACTIVE collaborates this timeBrand Friend Wang SijiaandBrand Manager Yu HanmiThey hope to use the brand and the influence of the two individuals to remind girls not only to love themselves, but also to give more care to their friends, to value their health together, and to support and take practical action to have regular check-ups.
Besides using professional equipment like ultrasound and mammography to screen for breast cancer, regular home self-examinations are actually the most important. A week after each menstrual period ends, women can lie flat, place one hand on their head, and gently press and feel along their breasts from the outside in, including the lower edge of the breast and armpits, checking for any unexplained lumps. If any are found, there's no need to panic; seek professional medical help as soon as possible, as it may be a benign, normal lump that only requires continued monitoring. Monthly self-examinations are a "pink mission" every woman should undertake, and YUYU ACTIVE has designated the Mission Code—Rose Pink #FF008C—as the exclusive shade for its limited-edition series, giving all the brand's best-selling models a vibrant Rose Pink makeover!
Bestselling Bra Top series limited edition color—Rose Pink, representing love.
Basic, versatile bra tops that can be worn every day are a perennial best-selling item at YUYU ACTIVE. This year, in response to Pink October, YUYU ACTIVE is launching a limited-edition Rose Pink series of best-selling styles. This allows everyone to wear comfortable, beautiful, and healthy clothes while also contributing to charity and promoting breast cancer prevention. 10% of the proceeds from this series will be donated to the Breast Cancer Prevention Foundation. It's not just about loving yourself, but also about spreading love to your friends, besties, and all older women.
About YUYU ACTIVE & the best-selling items you should buy!
Each season's YUYU ACTIVE collection features three key elements: sporty, casual, and fashionable. Based on a sporty style, the collection uses comfortable materials to create a relaxed feel, demonstrating a keen awareness of fashion trends. From both a styling and design perspective, it's an easy-to-enter fashion choice. If you're wondering which items are the must-have bestsellers, the Basic Bra Top is YUYU ACTIVE's most repurchased item. Its stylish and sleek strapless design, elastic yet not constricting material, and flattering silhouette make it a versatile "must-have" item, available in 10 colors!
The Y-Club Box Logo Hoodie & Kyle Denim Short, which also jumped on the pink bandwagon, is a recommended all-pink outfit that's already been styled. The hoodie, made of a stiffer material, has an oversized, casual feel without looking bulky, thanks to its well-tailored design. The exposed hem of the shorts adds a touch of healthy sexiness that's universally appealing, no wonder it's a best-selling item on the website!
BY SASA JIANG